Revenue Operations (B2C)

Turning customer interactions into predictable, scalable growth. 

Revenue Operations (B2C) aligns the commercial engine of your business, from acquisition through to service, upsell, and retention. We help enterprises integrate people, processes, and platforms so every interaction contributes to sustainable growth and consistent customer value.

Our approach brings clarity and control to the revenue cycle. From lead-to-cash orchestration and subscription management to billing accuracy, collections, and service recovery, we design and operate models that reduce leakage and maximise return. Skilled teams, supported by automation, analytics, and AI-enabled insights, ensure revenue processes are efficient, transparent, and customer-friendly.

The result is a unified revenue framework that scales with your business, improves predictability, and balances customer experience with commercial performance.

Get in touch
Revenue operations for B2C improving performance across marketing, sales and service

Outcomes that matter

Commercial performance that’s connected, consistent, and accountable.

B2C revenue operations aligning data, process and reporting for better pipeline visibility
  • Improved revenue capture
    Streamlined processes that reduce leakage across the customer lifecycle.
  • Stronger predictability
    Data-driven forecasting that turns variability into consistency.
  • Customer-friendly operations
    Billing, renewals, and collections designed around trust and transparency.
  • Efficiency at scale
    Automation and lean design that lower cost-to-serve without reducing quality.
  • Growth enablement
    Aligned people and platforms that accelerate upsell, cross-sell, and retention.

Why Symbos?

Revenue operations should create shared value for the business and for the customer. We connect processes end-to-end, making outcomes transparent and growth sustainable. By combining efficiency with trust, our approach ensures revenue operations don’t just optimise performance but strengthen relationships and deliver lasting impact.

  • Operational: workforce models and campaign execution that support billing, renewals, collections, and upsell at scale.
  • Digital: AI, automation, and analytics that provide visibility across the revenue cycle and enable smarter decisions.
  • Commercial: transparent governance, outcome-based models, and measurement frameworks that link investment directly to growth and profitability.
Revenue operations insights helping teams improve conversion, forecasting and customer outcomes

Our specialised service areas

As part of our Connected Experience model, these services give organisations the flexibility to design operations that scale and adapt to changing needs:

AI-Led Human Experiences