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AI-Led Human Experiences

We’re Australia’s trusted partner for strategic customer experience and enterprise solutions. With over 30 years of experience and more than 250 clients across blue-chip enterprise and government, our Australian-led team combines human expertise with smart technology to deliver scalable, meaningful results.

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Why partner with Symbos?

years of cross-industry experience.
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clients across blue-chip enterprise, 
and more.
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years average client tenure
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awards recognising service excellence
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staff worldwide across five delivery locations
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delivery locations: Australia, New Zealand, Philippines, Fiji, South Africa.
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AI-Led Human Experiences

Challenge

The client sought to significantly expand its business travel program membership base. This required engaging a large volume of prospective businesses through outbound cold calling, with the dual objective of clearly articulating the value proposition and converting interest into active memberships.

The scale and nature of the outreach required a highly specialised outbound sales capability, combining structured call volumes with compelling, conversion-focused conversations.

Solution

We were engaged to design and deliver a dedicated outbound sales program, commencing with a 12-week pilot. A specialised sales team was established to manage cold calling activity, targeting approximately 1,000 prospective business records per week.

The team utilised tailored sales scripts and engagement strategies designed to resonate with business decision-makers, clearly communicating program benefits and aligning with the airline’s service-led brand promise. The approach balanced efficiency with quality conversations, ensuring prospects were informed, engaged, and motivated to join.

Outcome

The pilot delivered results well beyond initial expectations and established a scalable model for ongoing growth.

$20M+

in projected annual travel spend from newly acquired members

235%

Achievement against initial stretch targets

1,000

new businesses acquired year to date

4,000

businesses actively under management, driving incremental spend

Following the success of the pilot, the partnership expanded to support additional programs, including inbound support for digital marketing campaigns, initiatives to increase spend from existing members, and re-engagement of lapsed accounts. The program has now been operating for close to a year and continues to evolve in scope, delivering sustained growth and measurable commercial impact.

Related Case Studies

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Contact the Symbos team