Black Friday Reshapes a Decade of Australian Christmas Shopping
Media Release – 24 September 2025: 2025 Australian Christmas Shopping Intentions – A Decade of Insights Shaping Christmas Report. Australians are rewriting Christmas shopping traditions, with Black Friday dominating Boxing Day as one of the country’s biggest shopping moments. This is a key finding of the 10th annual Christmas Shopping Intentions Report from Symbos, conducted […]
Partnering for Customer Service Excellence
The future of customer experience is not shaped in isolation. It is built through collaboration, between higher education and industry, research and real-world practice. At Symbos, we are committed to influencing that future through partnerships that elevate learning, build real-world capability, and strengthen the next generation of professionals in customer service. Supporting the Future of […]
The CX Trends Shaping 2025
With expectations rising, brands have a critical opportunity to lead through customer experience (CX) excellence. With customer expectations at an all-time high, delivering excellent service is no longer optional – it is essential. As expectations continue to rise, achieving excellence in customer experience is essential to building loyalty and maintaining a competitive edge. According to […]
New Research Reveals the State of CX in Australia
2024 Christmas Commerce: Shopper Insights
As we approach the 2024 holiday season, Australian businesses face a unique landscape shaped by both economic challenges and changing consumer behaviours.
Australian Shoppers Start Christmas Early, Hunt for Deals
Media Release – 24 September 2024: 2024 Christmas Report: Early Sales, Omnichannel Shopping Dominate Holiday Season. Symbos announces the release of its annual Christmas Shopping Intentions Research Report for 2024, now in its ninth edition. Conducted in partnership with Swinburne University’s CXI Research Group, the report draws on data collected since 2016 and provides key […]
The State of CX in Australia in 2024
Our latest research, summarised in the 2024 State of CX in Australia: Uncover the Power of Customer Experience Excellence report, highlights that today Australians have a better understanding of what constitutes an exceptional service experience, and the importance of human touch in customer service. Now in its 8th year, the research delves into the dynamic […]
2023 Auscontact National Excellence Awards
We are proud to share that our commitment to customer service excellence has been recognised by the contact centre industry.
2023 Auscontact Awards: Virtual Product Advisors Win CX Initiative of the Year
We are thrilled to announce that our Virtual Product Advisors team are the winners in the VIC/TAS 2023 Auscontact Excellence Awards and national finalists for the Customer Experience Initiative of the Year – Digital Transformation category.
The State of CX in Australia
With over one-third of Australian consumers having stopped purchasing from a company after a bad customer experience, the importance of prioritising customer experience for Australian businesses cannot be underestimated.