Symbos strengthens Australian customer experience capability with acquisition of CPM Australia
Melbourne, Australia – Symbos, one of Australia’s fastest-growing customer experience and digital service providers, has acquired CPM Australia, marking a significant step in its growth as a leading end-to-end CX partner. The acquisition enhances Symbos’ capability, combining CPM’s established contact-centre expertise with Symbos’ digital infrastructure, AI enabled service capability and global delivery network across Australia, […]
Is Resolution the New Definition of Service Excellence?
Think about the last time you contacted a brand for help. You probably weren’t after a friendly chat or a perfectly worded apology; you just wanted your problem fixed quickly and accurately. Symbos’ 2025 State of Customer Experience in Australia report confirms what customers have been telling us for years: service excellence is now defined […]
Symbos Accelerates Transformation in Customer Experience Across Australia with Webex by Cisco
Sydney, Australia – 14 October 2025 – Symbos, a next-generation provider of digital transformation and CX solutions, and Webex by Cisco, a global leader in collaboration technologies empowering employee and customer experiences, today announced a strategic partnership set to disrupt how Australian enterprises engage and interact with their customers. This partnership positions Symbos as Cisco’s […]
How Australians Will Shop for Christmas Gifts in 2025
2025 marks the tenth year of Symbos’ Safari’s Christmas Shopping Intentions Report, tracking how Australians approach Christmas gift shopping. Across a decade of research, the data tells a clear story. Sales events like Black Friday now shape the season, omnichannel shopping has become the norm, and gift preferences are evolving toward more meaningful presents. The […]
Black Friday Reshapes a Decade of Australian Christmas Shopping
Media Release – 24 September 2025: 2025 Australian Christmas Shopping Intentions – A Decade of Insights Shaping Christmas Report. Australians are rewriting Christmas shopping traditions, with Black Friday dominating Boxing Day as one of the country’s biggest shopping moments. This is a key finding of the 10th annual Christmas Shopping Intentions Report from Symbos, conducted […]
Partnering for Customer Service Excellence
The future of customer experience is not shaped in isolation. It is built through collaboration, between higher education and industry, research and real-world practice. At Symbos, we are committed to influencing that future through partnerships that elevate learning, build real-world capability, and strengthen the next generation of professionals in customer service. Supporting the Future of […]
The CX Trends Shaping 2025
With expectations rising, brands have a critical opportunity to lead through customer experience (CX) excellence. With customer expectations at an all-time high, delivering excellent service is no longer optional – it is essential. As expectations continue to rise, achieving excellence in customer experience is essential to building loyalty and maintaining a competitive edge. According to […]
New Research Reveals the State of CX in Australia
2024 Christmas Commerce: Shopper Insights
As we approach the 2024 holiday season, Australian businesses face a unique landscape shaped by both economic challenges and changing consumer behaviours.
Australian Shoppers Start Christmas Early, Hunt for Deals
Media Release – 24 September 2024: 2024 Christmas Report: Early Sales, Omnichannel Shopping Dominate Holiday Season. Symbos announces the release of its annual Christmas Shopping Intentions Research Report for 2024, now in its ninth edition. Conducted in partnership with Swinburne University’s CXI Research Group, the report draws on data collected since 2016 and provides key […]