Humanising the Online Shopping Experience: Virtual Product Advisors

  With COVID-induced limitations around shopping, most Australians have become comfortable with the concept of moving seamlessly between physical and online channels for their shopping experience. Retail has responded by blurring the lines between physical and online stores, so they are not viewed in isolation anymore – the hybridisation of retail. This looks to be […]

Retail activation in the modern marketplace seminar

Providing perspectives on the challenges brands face in breaking through the marketing clutter to engage with consumers, key thought leaders united to share their insights regarding retail activation in the modern marketplace. Sponsored by CPM, the seminar took place in Melbourne over breakfast as part of the ACRS Retail Insights Seminar.

The State of CX in Australia

  With over one-third of Australian consumers having stopped purchasing from a company after a bad customer experience, the importance of prioritising customer experience for Australian businesses cannot be underestimated.

The CX Trends Shaping 2025

With expectations rising, brands have a critical opportunity to lead through customer experience (CX) excellence. With customer expectations at an all-time high, delivering excellent service is no longer optional – it is essential. As expectations continue to rise, achieving excellence in customer experience is essential to building loyalty and maintaining a competitive edge. According to […]